Upon moving into new offices, Mediaedge:cia commissioned Entro, in conjunction with HOK Canada, to develop a vibrant wall treatment along a linear stream of light. This was achieved through the use of sign boxes and digital video displays. The bold statement made by the wall treatment transformed the lobby and reinforced the brand image of Mediaedge:cia as a dynamic, multi-faceted media company.
The themed wall treatment tells the story of the evolution of human communications, from cave paintings to the internet. This project won a Judge’s Pick in RGD’s Design At Work 2007 Awards: “It’s vibrant, captivating, and engaging…. This is definitely a case of a picture tells a thousand words.”
