Brisbin Brook Beynon Architects is a full service architectural firm with international presence and an award-winning portfolio. Their expertise spans multiple sectors, including: sports, entertainment, education, hospitality and retail. For BBB, Entro designed a brand identity and language that underscores the progressive mindset of the firm and lets their work speak for itself.
The wordmark/logo created by orienting “Brisbin Brook Beynon” at a ninety-degree angle from “Architects” ensures continuity of the brand equity built in the BBB monogram while building new name recognition for the partners.
The structure of the wordmark references architectural forms, and offers graphic flexibility; it can be used horizontally as on the business cards, or vertically as per the letterhead and website.
The company’s website acts as an online slideshow of the firm's work, incorporates paired down navigation, and aside from contact information, is devoid of extraneous content. We applied a similar logic to the company’s proposal template, with a clean, modular design and plenty of white space to highlight the firm’s projects and imagery.
The complete brand identity promotes Brisbin Brook Beynon Architects’ reputation for visually iconic architecture of the highest quality.