Having purchased the former SkyDome in 2005, Rogers Communications began an overall interior renovation and branding process for the new Rogers Centre. In that first year, Entro designed a new identification and exterior branding package that included large-scale graphics, featuring star players, integrated into the glass façade facing the Garden Expressway.
For the 2006 season, Entro developed a new signage program for the main concourse level. This program included wayfinding signage, seat-section identification, a concourse advertising and display band, and a Toronto-themed identity makeover for the F&B concessions.
