TransGlobe Property Management oversees more than 21,000 residential rental properties. The company wanted environmentally friendly cars for their staff. They also wanted to increase their brand awareness. Entro was asked to design an effective marketing solution that upheld TransGlobe’s green philosophy. These directives led to the decision to use smart cars.
TransGlobe leased a fleet of 37 smart cars, and Entro developed eye-catching vinyl vehicle wraps and dimensional elements with a humourous undertone to appeal to their target market. The campaign has proven to be an outstanding success, with extended press coverage and a marked increase in potential clients for TransGlobe.
