Gehry Partners commissioned the team of Bruce Mau Design and Entro to develop an original visual signature and environmental graphics program for the Walt Disney Concert Hall, the new home of the Los Angeles Philharmonic. The concert hall runs an entire city block and forms a large part of a revitalization plan for the downtown area.
A unique typeface, sympathetic to the dynamic qualities of Gehry’s architecture, was created for use in all graphic applications. This new font, named “A font called Frank,” played a central role in the overall environmental communications package, being utilized in directional signage and pedestrian and vehicular wayfinding systems.
