Watch the Recording: Entro's Anna Crider to Participate in Railvolution Webinar

March 23, 2022


For those who were unable to attend Railvolution's Webinar (March 23, 2022) on "Communicating to a Changing Rider Base," a recording is now available! Find out how how Anna Crider (Entro), Lex Powers (SETPA) and Megan Ryerson (UPenn), gathered input/feedback from riders and used eye-tracking technology to develop and launch SEPTA's new wayfinding master plan. For those who prefer the written word, this blog recaps the webinar.

Zach Hernandez, Director of Analytics, AlphaVu, Washington, DC
Christy Wegener, Director, Planning, San Mateo County Transit District (SamTrans), San Carlos, CA
Anna Crider, Partner, Entro Communications, Inc., New York, NY
Lex Powers, Manager of Strategic Planning, Southeastern Pennsylvania Transportation Authority (SEPTA), Philadelphia, PA
Megan Ryerson, Associate Dean for Research, University of Pennsylvania, Philadelphia, PA

About the webinar:
As transit organizations across the country adjust service for different segments of the community, it is especially important to craft communications that reach a diverse set of riders. This webinar will dive into three innovative case studies about communication with transit riders, including the ways that data and analytics are informing agency communication strategies; working with community-based organizations (CBOs) to gain meaningful input into transit service changes; and using technology, such as eye-tracking, for insights from riders and other stakeholders.