Brightline is All Aboard Florida’s express service providing stress-free, comfortable and connected intercity travel in one of the most populous and visited regions in the United States. The signage and wayfinding program is designed to provide the desired ease of navigation and to emphasize the convenience and friendliness of the service.
Yellow is the key color of the Brightline brand identity. Within the stations a yellow accent is expressed on entryways, escalators, stairwells, and near elevators that mark key wayfinding landmarks. The yellow line is also adapted to accommodate varying situations (a sun, a smiley face, a star), reinforcing Brightline’s identity in a playful manner. The style and shape of wayfinding signs, including fonts and pictograms, maintain this look and feel. The program, which Entro developed in collaboration with Pentagram, communicates the warmth and friendliness of the service.