Special Tran­sit Edition: Connec­tiv­ity

BEST PRACTICES FOR BRAND COMMUNICATIONS: CUTA 2015

Oper­a­tional effi­cien­cies and excel­lent coor­di­na­tion are key to the seam­less inte­gra­tion of mobil­ity choices. So too are strong brand commu­ni­ca­tions to support market­ing initia­tives and to educate your public of this shift­ing land­scape.

Through a survey of over 67 tran­sit agen­cies across North Amer­ica, Europe and Asia, Entro has uncov­ered best prac­tices for tran­sit commu­ni­ca­tions, which were presented at CUTA 2015. These prac­tices, for any stage of an agency’s jour­ney, ensure connec­tiv­ity and ease of travel; the key prin­ci­ples of inte­grated mobil­ity.

Best prac­tices include:
Build an aspi­ra­tional posi­tion that empha­sizes choices and improve­ment.
Create a unique and memo­rable brand iden­tity that easily trans­lates to all touch­points.
Provide a brand archi­tec­ture that is well orga­nized and simpli­fied.

For a more in-depth presen­ta­tion, contact Laura Sellors 416-368-6988 ext.228, laura.s@entro.com