Milan | by G+A Zürich


"No Name Design" showcases the personal collection of everyday products of Swiss product designer Franco Clivio. The exhibit is a paean to the inconspicuous things that surround us in our everyday lives. It is both a tribute to them and a treasure trove for devotees of found objects and curios that do not attempt to dazzle or seduce, but are simply there.

In addition to being a designer and lecturer, Franco Clivio (born 1942) has been a seeker and a finder for decades. He is passionate about the banal and apparently artless. He tracks down top quality design and looks for the extraordinary in the ordinary.

The exhibit is a result of collaboration with renowned german photographer Hans Hansen. Clivio selected all the artifacts and display tables. Product photography and layout of the products was done by Hansen.

The program comes together with G+A Zürich's work on the didactical elements and video slides of the exhibit as well as the promotional material including posters, invitation cards, and a leporello fold of the entire exhibit, sold at the museum shop.

This exhibition is touring in Europe, beginning in Winterthur, followed by Lausanne, Milan, Bregenzerwald, Hamburg, Delft, Munich and Flims.

Photography of the exhibition is courtesy of Triennale di Milano.

View the project at