Entro, in partnership with Pentagram, developed a comprehensive environmental graphics and signage program for this state-of-the-art stadium that seats 63,000 (expandable to more than 72,000 seats).
The Cardinals’ colours and team iconography are applied inventively, from the primary stadium identity all the way to the locker room.
Playful, freestanding super-scaled entrance numbers and letters help orient fans from the moment they get out of their cars. Inside, supergraphics and colorful wayfinding elements reinforce the brand essence while directing fans through the space.
A huge Cardinals mural, witty promotional graphics, and fresh concession signage contribute to the bold, contemporary look.
A timeline of the team covers one of the building’s super-columns. A “Wall of Fans” and sponsor graphics add to the home-team feeling.
The supergraphics and other experiential design elements helped to turn time spent at the stadium into an immersive experience, one that appears to have paid off: fan support spiked and the team went on to play in the 2009 Super Bowl.
