Riverdale Park Station (The Station) is in the middle-density Washington, DC suburbs, one of the hottest development markets in the US today. The Station is a perfect example of the Transit Oriented Development (TOD) trend that is in demand in the metro areas of many large US cities. Reinforcing a key TOD tenet, the crisp, clean, functional signage encourages walkability with its attractive, inviting, and human-scaled design.
As a TOD, The Station has easy access to the DC Metro system, Maryland’s MARC commuter rail system, and the future Purple Line of suburban Maryland’s light rail system. Close to Washington, DC and the University of Maryland College Park campus, The Station at Riverdale Park is built around many transportation modes, including bicycling and walking.
The signage links to the site’s brand identity on several levels, including typography and sign forms. With just the right amount of stylistic details, the Station’s signage reflects the site’s architectural and streetscape historic character and engenders feelings of comfort and familiarity. The signage program spans a number of types and sizes, all linked by common design elements such as nomenclature, color, typeface, etc.
The property also features ample green spaces and engaging, evocative local art. The exhilarating public art works and restorative greenery will greet people around every corner. With its art and beautiful outdoor spaces, The Station at Riverdale Park is planned to be a walkable delight, which the site’s signage enhances.
Lively banners greet people at the main site gateway on US Route 1. Directional signs, freestanding and on light posts, guide both pedestrians and vehicles effortlessly through the site, and are distinguished from commercial signs by their crisp and consistent forms, colors and graphics.
Directories with changeable maps keep pedestrians updated with detailed information about the site.