In recognition of a generous donation by Seymour Schulich, the York School of Business engaged Entro to rebrand the school. A sleek and contemporary interpretation of the leaf patterns reveal the Schulich "S" in the negative space. The emphasis is placed on collaboration and higher learnings for the nation's business leaders.
Entro also developed the signage and wayfinding to complement the architect’s design intent of a modern business education facility. The school is centred around a “marketplace” of social common areas, with hallways that lead to quiet research areas and classrooms. The wayfinding program transitions from warm red tones in the action of the market areas, to subtle blue tones for the quieter study areas.